From Sept.9 to Sept.10, 2010, the Fifth Asia Brand Ceremony was held at Hong Kong International Conference Exhibition Center. It was jointly organized by the State-owned Assets Supervision and Administration Commission Research Centre of the State Council of China, Asia's World Famous Brand Authentication Supervision and Management Center and the Publishing House of Hong Kong's Wen Hui Daily.
“Fuguihong”attending the Fifth Asia Brand Ceremony
As the annual feast of Asian brands, this was the fifth time that Asia Brand Ceremony had been successfully held. Its purpose is to promote the famous brand,select top financial leaders, propose international concepts, promote awareness of innovation, push the cultural exchanges between the brands among Asian countries and regions, build Asia’s own innovative brands and finally improve the international competitiveness of Asian brands. Asia Brand Ceremony has made a hit at home and abroad and won great support and praise from the Asian countries and regions. It has been regarded as the best arena for Asian brand to interprete its own value, show its fantastic image,communicate its brand concepts and finally establish Asia’s own name brands.
Ten kinds of awards were given at the Fifth Asia Brand Ceremony, including Lifetime Achievement Award for Asian Brands, Asian Brand’s Figure of the Year, Top Ten Innovative Brand Figures in Asia, Top Ten Innovative Brand Figures in China, Top 500 Name Brands in Asia, China (Industry) Award for Top Ten Innovative Brands, Award for Famous Brands in Asia, Top 100 Innovative Brands in China, Top 100 Innovative Brand Figures in China as well as Top Ten Low Carbon Development Zones in China in 2010.
It wa reported that Fujian Fuguihong Culture Development Co., Ltd. was one of the few companies from Fujian Province which won awards at the Fifth Asia Brand Ceremony. Fortunately, our company won two of the ten kinds of awards. Xu Shaodong,founder of “Fuguihong” brand, was among the “Top Ten Innovative Brand Figures in Asia” and our company won ”China (Industry) Award for Top Ten Innovative Brands”.
Four dimensions of evaluations and assessments are more scientific and authoritative
It was learned that the Evaluation Committee of the Asia Brand Ceremony had employed more than 30 distinguished experts on brand development strategy and economic experts in Asia and Europe and the United States as judges for the awards. The whole evaluation system is highly standardized, scientific, objective and authoritative.
For example, in the evaluation of a Top 500 Brands in Asia, four dimensions of evaluations and assessments include the comprehensive performance of a enterprise in the market,future development potential, product quality, operational efficiency and other financial indicators. Four dimensions also include ten sub-indicators: brand age, degree of internationalization, marketing mix, brand awareness, total assets growth, innovation, after-sale service, quality, operating income and net profit. Besides,all brand evaluations must be approved by the related experts after 6 to 12 months of comprehensive research and survey on the related enterprise of the brand.
This shows that the whole evaluation system is highly standardized, scientific, objective and authoritative.
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